Helping SMEs measure their social and environmental impact
B Consultant | Design Advocate
Senior consultant Kathy Joyce is a B Lab trained B Consultant passionate about coaching you through the B Impact Assessment process and supporting your organisation’s journey to B Corp Certification.
Kathy’s company, Good4Business is founded on the belief that business can be a force for good by continuously improving its social and environmental impact.
Kathy’s skills guide you through the B Corp process, resulting in key benefits of financial growth and efficiency, staff retention and higher engagement, customer satisfaction and better governance.
Kathy has experience in business operations, business development, business and marketing strategy, IT systems management, digital advertising, social media, rebranding and recruitment.
With an extensive start-up, e-commerce, digital innovation and systems thinking experience Kathy has the expertise to guide your company’s business practices to help improve your triple bottom line: planet, people and profit.
Is B Corp Certification right for your business? Contact Kathy today to discuss the way forward or connect with me on LinkedIn
Kathy is currently a Design Institute of Australia NSW Branch Councillor
Greatest Good believe that people want to support organisations that are aligned with their values. But there is no easy way to find the organisations who put purpose ahead of, or equal to, profit. So, they created a platform to find the for-purpose organisations tackling social and environmental change.
They connect conscious consumers with for-purpose organisations for the greatest good.
Greatest Good is a directory, community and marketplace that helps conscious consumers to find, engage and transact with for-purpose organisations.
Kathy Joyce is on the Advisory Board of The Greatest Good.
I live in Sydney, Australia with my husband and two teenage daughters. I qualified as an interior designer over 25 years ago and have extensive experience in start-ups and small and medium-sized businesses. My love of learning has led me to become a candidate for an Executive MBA with the Australian Institute of Business. I also enjoy adventure travel…especially to exotic destinations!
With a wide range of recent experience in start-ups, general business management, sales & marketing, business data analytics, operations management, strategy and leadership together with digital marketing, Zoho CRM specialist, e-commerce website development and social media management.
Recent experience includes working with the Gineico Group managing business operations and business development, including business and marketing strategy, implementing Zoho One CRM, management of digital advertising and the successful recruitment of key staff members, project management, development and successful launch of three eCommerce websites:
A highlight of working with the Gineico Group was attending Salon de Mobile Milano 2019 and spending time with key suppliers.
Prior to working for the Gineico Group, I founded a start-up product design company, Designer Pinboards Australia. From my experience as an interior designer, I noticed a gap in the market for commercial quality oversized pinboards and designed a range of solutions that were manufactured locally and distributed across Australia and New Zealand. The pinboards were designed using the Forbo Bulletin Board material, later securing the exclusive distribution rights for NSW. This experience involved the development of an eCommerce website that was suitable for B2B and B2C customers, securing funding, and setting up of manufacture and logistics for an Australian-made product.
As the business owner of interior design consultancy, Devise Decor I enjoyed the privilege of working with many wonderful clients who trusted me and my team of designers, trades-people and crafts-people to design, specify and project manage a range of residential and commercial projects.
Australian Institute of Business
Design Centre Enmore TAFE NSW
Torrens University Australia
The Wharton School
Business Analytics Specialization
University of Pennsylvania
Business Strategies for A Better World Specialization
The University of Edinburgh
Refer to LinkedIn for details of education and certifications
My passion projects include my blog http://www.ideasworthexploring.com where I review books. I am particularly interested in books that have concepts or ideas that contribute to supporting an end to poverty, equality for all and protecting our planet. All funds are donated to the charity World Reader. Supporting access to books for improved literacy outcomes for children in developing countries.
With a strong love of learning, I am very interested in new research around design, technology, business strategy, food, health and lifestyle. I like to explore the idea of using design thinking and innovation to help solve social issues.